Virtual CMO

Your entire marketing
department.
One monthly
retainer.

Strategy. Ads. SEO. AI automation. CRM. Reporting. Everything a growing business needs to win — without hiring a single full-time person. We become your marketing partner, and we only win when you do.

Let’s Talk See everything included ↓
Strategy + execution included No long-term contracts Revenue-focused — not just activity
What’s included
Virtual CMO Retainer
Everything your business needs to grow — connected, managed, and reported on every month.
  • ✓
    Monthly strategy & growth roadmap
  • ✓
    Google Pack — SEO, GBP, GLSA, Reviews
  • ✓
    Google & Meta Ads management
  • ✓
    AI Receptionist — Sally, 24/7
  • ✓
    GoHighLevel CRM & automations
  • ✓
    Retention & review engine
  • ✓
    Monthly BI reporting & attribution
How it works
One flat monthly retainer. Everything included. No surprises.
Book a call to get your custom quote
The Reality Check

What it actually costs to hire vs. partnering with us.

Most businesses think they need to hire. The math tells a different story.

Hiring in-house

Marketing Manager + Tools

  • $60,000–$80,000/yr salary for one person
  • One skillset — can’t do ads, SEO, and automation at the same time
  • Months to hire, onboard, and get results
  • Tool costs on top: CRM, ad platforms, SEO tools, analytics
  • Sick days, holidays, and turnover risk
  • No strategic oversight — who manages the manager?
  • Activity-focused, not revenue-focused
vs
Virtual CMO Retainer

AltX Media as Your Partner

  • One flat monthly retainer — everything included
  • Full team: strategist, ads specialist, SEO, automation, AI
  • Live within 30 days. Results tracked from day one
  • All tools included — GHL, ad platforms, analytics stack
  • Available every day, no gaps, no excuses
  • Fractional CMO oversight — strategy + execution in one
  • Revenue-tied reporting — every activity measured against growth
Everything Included

Not a service. A system
built around your revenue.

Every piece works together. Nothing is siloed. Every channel feeds the next and every dollar spent is tracked back to a real outcome.

🎯

Monthly Strategy & Roadmap

Every month starts with a strategy session. We review what worked, what didn’t, what the market is doing, and where the next growth lever is. You always know what’s happening and why.

🔍

Google Visibility System

Local SEO, Google Business Profile management, Google Local Services Ads, and review generation — the complete Google Pack, running as part of your retainer every month.

📱

Paid Ads Management

Google Search, YouTube, Performance Max, and Meta Ads — managed, optimised, and reported on monthly. We handle the full stack from creative to conversion tracking.

🤖

AI Receptionist — Sally

Sally answers every call and chat 24/7 — qualifying leads, booking appointments, and pushing everything to your CRM. No missed calls. No missed revenue.

🏭

CRM & Automation (GHL)

GoHighLevel configured, maintained, and improved every month. Pipelines, follow-up sequences, nurture campaigns, and automations that work while you sleep.

🔄

Retention & Review Engine

Automated post-job sequences turn happy customers into reviews and repeat bookings. Your best source of new business is the customers you already have.

📊

BI Reporting & Attribution

Monthly dashboard in Looker Studio showing exactly where every lead came from, what every channel is returning, and what to scale. No guessing. No vanity metrics.

⚙️

Custom Automations & Integrations

n8n workflows, API integrations, and custom automations that connect your tools and eliminate manual work. If it can be automated, we automate it.

📜

Landing Pages & Funnels

Campaign-specific landing pages and conversion funnels built as needed. Every ad sends traffic somewhere designed to convert — not just your homepage.

How It Works

A real partnership.
Not just a vendor.

We operate as an extension of your business. You get the thinking, the execution, and the accountability of a full marketing team — without the overhead.

01

Deep discovery

We learn your business inside and out — your customers, your competition, your goals, your numbers. We can’t build a revenue system without understanding what drives your revenue.

02

90-day growth plan

We map out the first 90 days: what gets built, what goes live when, and what metrics we’re moving. You have a clear picture of exactly what’s happening before we spend a dollar.

03

Systems built & launched

Everything configured and live within 30 days — GHL, ads, SEO, Sally, tracking. We build fast and we build it right.

04

Monthly strategy sessions

Every month we meet, review the numbers, and decide what to optimise, scale, or change. Your business evolves. Your marketing should too.

05

Continuous compounding

Month three looks better than month one. Month six looks better than month three. The systems compound. The data improves. The results follow.

What month one looks like
W1
Discovery & strategyBusiness audit, competitor analysis, 90-day plan, GHL setup begins
W2
Tracking & foundationsGTM, enhanced conversions, GA4, GHL pipelines, Sally training begins
W3
Systems go liveGoogle Pack active, ads launched, Sally live, review sequences running
W4
First report & optimiseBaseline data in, first optimisations made, month-two plan locked
The Proof

Built from zero to
dominant local brand.

AtlasHC Heating & Cooling — Saskatoon, SK

Zero online presence. Zero reviews. Zero ads. We built the entire system — and it compounded into market leadership.

Virtual CMO Google Pack GLSA & Google Ads AI Receptionist CRM & Automation Review Engine
“AltX didn’t just run our ads — they built our entire marketing operation from day one. Every system, every channel, every automation. The compounding effect over time is what makes it different from anything we’d tried before.”
26×
ROAS via Google Ads & GLSA
100+
5-star Google reviews
65%
Repeat customer rate
№1
Local Google ranking for HVAC Saskatoon
26×
Return on ad spend
100+
5-star reviews built from zero
65%
Repeat customer rate
The Retainer

Everything in one place.
One number to remember.

No per-service pricing. No surprise invoices. One flat monthly retainer covers your entire marketing operation.

Virtual CMO Monthly Retainer

Every module below is included. We scope your specific retainer based on your business size, current systems, and growth goals — then you get one flat number with everything inside it.

How pricing works
Custom flat monthly retainer
Scoped to your business in a free strategy call

🎯 Strategy & Direction

  • Monthly CMO strategy session
  • 90-day rolling growth roadmap
  • Competitor monitoring
  • Monthly performance review

🔍 Google Visibility

  • Local SEO & citation building
  • GBP management & posting
  • Google Local Services Ads
  • Review generation system

📱 Paid Advertising

  • Google Search & PMax
  • YouTube Ads
  • Meta (Facebook & Instagram)
  • Landing pages per campaign

🤖 AI Receptionist

  • Sally — 24/7 call answering
  • Lead qualification & booking
  • AI Sales Agent (outbound)
  • Custom ChatBot

🏭 CRM & Automation

  • GoHighLevel management
  • Pipeline & workflow builds
  • n8n automations
  • Follow-up & nurture sequences

📊 Reporting & Attribution

  • Looker Studio BI dashboard
  • GTM & enhanced conversions
  • Offline conversion import
  • Monthly plain-language report

No lock-in contracts. You stay because the results are there, not because you’re obligated. Everything we build is yours — your GHL account, your ad accounts, your data.

Get Your Custom Quote
FAQ

Virtual CMO questions.

What makes this different from just hiring a marketing agency? ↑
Most agencies run one channel — ads, or SEO, or social. We run the whole system as a connected machine. Every channel feeds the others. Your ads improve because your reviews improve. Your SEO improves because your GBP is active. Your CRM improves because your follow-up sequences are working. It’s the difference between hiring individual contractors and having an architect.
How long before we see results? ↓
Some things move fast — ads can drive leads in week one, Sally is answering calls within two weeks. Some things take time — SEO compounds over 90–180 days, reviews build month over month. The full system compounds: month three looks significantly better than month one, and month six is better again. We set honest expectations in the discovery call based on your specific starting point.
Do I still have visibility into what’s happening? ↓
Completely. You have access to every account — GHL, Google Ads, Meta, GA4. We send a monthly BI report in plain language showing exactly what happened, what it cost, and what it returned. Monthly strategy calls keep you in the loop on what’s next. You’re never in the dark and we never hide behind jargon.
What does “fractional CMO” actually mean in practice? ↓
It means you get CMO-level strategic thinking — market positioning, channel strategy, budget allocation, growth roadmapping — without paying a full-time CMO salary of $120,000–$180,000 per year. We act as your head of marketing, setting direction and making decisions, then execute it through our team and systems.
What if my business is already running some of these things? ↓
We audit what you have, keep what’s working, fix what isn’t, and fill the gaps. We don’t rip out systems for the sake of it. If your Google Ads are already performing well, we build on top of that. The retainer scope is customised to your actual situation, not a templated package.
Is there a minimum commitment? ↓
We ask for 3 months to get the full system built and running — it takes time to build properly and the compounding effect doesn’t happen in 30 days. After that, month-to-month. We’re confident in the results, so we don’t need to lock you in to keep you.

Ready to stop doing this piecemeal?

Book a free 30-minute strategy call. We’ll map out exactly what a Virtual CMO retainer would look like for your business — and what it would cost.

Book a Free Strategy Call

or call us: (639) 299-7070

Stop juggling vendors.
Get one partner.

Strategy. Execution. Automation. Reporting. All connected. All accountable. All pointed at your revenue.

Let’s Talk — It’s Free Call (639) 299-7070

No contracts. No pressure. Just clarity on what’s possible.