Predictable leads.
On demand.
Fully tracked.
Stop waiting for referrals and hoping the phone rings. The Lead Gen System builds a full-funnel paid ads machine — from awareness to booked job — with attribution that tells you exactly what's working.
Led by a former Google AdOps specialist who has managed thousands of North American ad accounts
Most businesses run ads.
Few run them right.
The difference between ads that drain your budget and ads that compound isn't the platform — it's the setup, the signal quality, and who's managing them.
- 01Bad conversion data trains bad algorithmsGoogle and Meta's algorithms optimise toward whatever signal you give them. If you're not sending the right signals, you're paying to attract the wrong people
- 02Single-channel thinking leaves money on the tableRunning only Search Ads misses buyers earlier in the funnel. Running only Meta misses the moment they're ready to book. You need both, connected
- 03Clicks don't equal callsTraffic means nothing without a funnel built to convert. Most ads send people to a homepage and wonder why nobody books
- 04You can't scale what you can't measureWithout proper attribution you're guessing which ads work. With it, you know exactly which dollar drove which lead — and you scale that
in ad spend managed across Google Search, PMax, and Meta campaigns — including complex multi-store, multi-market campaigns with offline in-store conversion tracking.
Return on ad spend achieved for AtlasHC via Google Local Services Ads — every dollar in came back 26 times over in booked revenue.
Five components.
One lead machine.
Each component works independently — but together they create a compounding system where every layer feeds the next.
Google Search Ads
Capture buyers at the exact moment they're searching for your service. Search Ads are the bottom of the funnel — the highest intent, the fastest path to a booked job.
- Campaign structure built around buyer intent, not just keywords
- Ad copy tested and refined monthly against your competitors
- Negative keyword management to eliminate wasted spend
- Bid strategy optimised to target cost-per-lead, not just clicks
- Call tracking and form submission conversion setup
YouTube Ads & Performance Max
YouTube reaches buyers before they search. Performance Max puts your ads across the entire Google ecosystem — Search, Display, YouTube, Gmail, Maps — in one AI-driven campaign trained on your best conversion signals.
- YouTube pre-roll and in-feed campaigns for awareness and retargeting
- PMax asset groups built per service and audience segment
- Audience signal strategy — feeding PMax the right customer data
- Cross-channel frequency management so you're seen, not spammed
Meta Ads
Facebook and Instagram reach people before they know they need you. Meta creates demand upstream — building awareness, retargeting website visitors, and running lead gen campaigns that feed your CRM directly.
- Prospecting campaigns targeting lookalike audiences from your best customers
- Retargeting sequences for website visitors and video viewers
- Lead form ads integrated directly with GoHighLevel CRM
- Creative strategy — static, carousel, and video ad formats
- Meta Pixel and CAPI setup for accurate attribution despite iOS privacy changes
Landing Pages & Funnels
Ads are only as good as where they land. We build dedicated conversion funnels per campaign — not generic homepages, but purpose-built pages designed to turn a click into a booked job.
- Dedicated landing pages per service, per campaign, per audience
- Multi-step funnel flows — from click to qualified booking
- GHL funnel integration with automated follow-up sequences
- A/B testing on headlines, CTAs, and form structure
- Mobile-first, fast-loading — no page speed leaks killing your Quality Score
BI Reporting, Attribution & Enhanced Conversions
Most agencies report on clicks and impressions. We report on what actually matters — cost per lead, cost per booked job, ROAS by channel, and which campaigns to scale. And we set up the conversion infrastructure that trains the ad platforms to find more of your best customers.
- Monthly BI dashboard — plain language, not vanity metrics
- Cost per lead and ROAS tracked per channel, per campaign
- Channel attribution — know exactly which dollar drove which lead
- Scaling recommendations backed by data, not guesswork
- Google Tag Manager (GTM)Full GTM implementation — every conversion event, every micro-conversion, tracked cleanly without touching your site code
- Enhanced Conversions via gtagFirst-party data sent back to Google Ads — hashed email and phone from form submissions so Google can match conversions even without cookies
- Offline conversion importJobs booked by phone or in-store fed back into Google Ads — training the algorithm on your actual customers, not just form fills
- Meta CAPI (Conversions API)Server-side event matching for Meta — bypasses iOS tracking restrictions and improves attribution accuracy across Facebook and Instagram campaigns
Audit, build, launch, scale.
We don't just turn ads on and hope. Every campaign is built on a foundation of clean data and tested structure before a dollar is spent.
Audit & strategy
We review your current ads, conversion tracking, landing pages, and competitor activity. You get a clear picture of exactly where budget is leaking and what to fix first.
Tracking & funnel setup
GTM installed, enhanced conversions configured, landing pages built, CRM integrations connected. We build the foundation before spending a dollar on ads.
Campaign launch
Campaigns go live across the channels that make sense for your business and budget. Structured for the algorithm to learn fast — not just turned on and left running.
Optimise & scale
Monthly optimisation cycles — cutting what doesn't work, scaling what does. BI report delivered every month showing exactly where your money went and what came back.
Real spend. Real returns.
Saskatchewan & beyond.
26× return on every dollar put into Google ads.
"We'd wasted money on ads before. AltX set up the whole system properly — tracking, targeting, the works. The 26× ROAS wasn't a one-month spike. It held."
450K+ in ad spend. Multi-store. Offline conversions tracked.
"Complex multi-location campaigns with in-store purchase attribution — the kind of setup most agencies won't touch. AltX handled it cleanly and drove record sales at our newest location."
Lead Gen questions.
Want to know what ads could do for your business?
Book a free call — we'll audit your current setup and give you a realistic picture of what a well-run Lead Gen System would look like for you.
Book a Free Callor call us: (639) 299-7070
Your competitors are
running ads right now.
The question isn't whether paid ads work. It's whether yours are set up to win. Let's find out.
No contracts. No pressure. Just clarity.