Lead Gen · BI Reporting & Attribution

Know exactly
which dollar drove
which lead.

You can’t scale what you can’t measure. We build the full attribution stack — GTM, enhanced conversions, offline import, and BI dashboards — so every marketing dollar is tracked back to a real outcome. Then we tell you what to scale.

Led by a former Google AdOps specialist — extensive experience with Amplitude, GA4, GTM, and GHL attribution

Let’s TalkSee the full stack ↓
GHL + Looker Studio dashboardsAmplitude & GA4Enhanced conversions
Monthly BI Report — sample metrics
Google Search Ads ROAS26×
Cost per booked job$42
Meta Ads cost per lead$28
Total conversions (month)184
Offline conversions imported✓ Active
Enhanced conversions✓ Configured
Google Ads Meta Ads GHL Looker Studio Amplitude GA4
The Full Attribution Stack

Every tool working
together.

Attribution isn’t one tool — it’s a stack of connected systems that each capture different signals. We build and manage the full stack.

🏷

Google Tag Manager (GTM)

The foundation of every tracking setup. GTM manages all tracking codes and conversion events without touching your site code — clean, auditable, and easy to update as campaigns evolve.

  • All conversion events centralised in one place
  • Google Ads, Meta CAPI, GA4, and Amplitude all fired via GTM
  • No developer needed for tracking updates
  • Full audit trail of every tag and trigger
🔍

Enhanced Conversions + Offline Import

Enhanced conversions send hashed first-party data back to Google Ads so the algorithm matches real customers even when cookies are blocked. Offline conversion import closes the loop on jobs booked by phone or in-store.

  • Hashed email and phone from form fills sent to Google Ads
  • In-store and phone-booked jobs imported as offline conversions
  • Trains Google’s Smart Bidding on your actual customers
  • Dramatically improves ROAS visibility for service businesses
📊

Google Looker Studio + GHL Dashboards

Custom reporting dashboards that pull data from Google Ads, Meta Ads, and GoHighLevel into one view. Plain language — cost per lead, ROAS by channel, pipeline by source. Not a spreadsheet you need to decipher.

  • Live dashboard updated in real-time from connected data sources
  • GHL pipeline data merged with ad platform spend data
  • Monthly summary delivered in plain language, not vanity metrics
  • Channel-level ROAS — know which platform is earning its budget
👀

Amplitude + Google Analytics 4

For clients who need deeper behavioural analytics. Amplitude tracks user journeys and funnel drop-off at a granular level. GA4 provides site-wide session and conversion data. Together they answer questions ad platform data can’t.

  • Amplitude for funnel analysis, cohort reporting, and user behaviour
  • GA4 for session data, landing page performance, and source attribution
  • GHL trigger links for granular tracking of email and SMS click-throughs
  • Extensive experience with Amplitude across multi-channel campaign setups
What You Get

Reporting that tells you
what to do next.

The goal of BI reporting isn’t to show you data — it’s to tell you what’s working, what’s not, and where to put the next dollar.

01

Cost per lead by channel

Google Search vs Meta vs YouTube vs PMax — cost per qualified lead tracked per channel so you know where your budget is working hardest and where to shift spend.

02

ROAS by campaign

Return on ad spend tracked per campaign and per channel. Not just clicks or impressions — actual revenue attributed back to the ads that drove it, including offline jobs.

03

Pipeline source attribution

Every lead in your GHL pipeline tagged with its source — which ad, which keyword, which creative. You see exactly which campaigns are filling your pipeline and which are wasting budget.

04

Scaling recommendations

Monthly strategy note on what to increase, what to pause, and what to test next — based on the data, not guesswork. The report tells you what happened; the recommendation tells you what to do about it.

05

GHL trigger link tracking

Every email and SMS sent from GHL tracked with unique trigger links so you know exactly which follow-up sequences are driving re-engagement, bookings, and revenue.

06

Algo training signals

The most valuable output of the whole tracking stack — feeding clean, high-quality conversion signals back to Google and Meta so their algorithms optimise toward your real customers, not just clicks.

Setup Process

Foundation first, always.

We never launch campaigns before the tracking infrastructure is solid. Bad data costs more than the ads themselves.

01

Audit existing tracking

We review your current setup — GTM container, GA4 configuration, Google Ads conversion actions, Meta Pixel — and identify every gap, duplicate, or broken event before touching campaigns.

02

Build the full stack

GTM configured, enhanced conversions set up, CAPI implemented, GA4 and Amplitude connected where needed. Dashboard built in Looker Studio pulling all data sources into one view.

03

Monthly report & action

Live dashboard available at all times. Monthly summary delivered with plain-language interpretation and specific recommendations — not a data dump, an action plan.

Part of the Lead Gen System

Attribution improves every
other component.

Better data means better algorithms, better budget decisions, and better scaling. BI Reporting is the layer that makes every other component perform better over time.

🔍

Google Search Ads

High-intent bottom-funnel capture — fastest path to a booked job.

Learn more →
▶️

YouTube & PMax

Reach buyers before they search — across the full Google ecosystem.

Learn more →
📱

Meta Ads

Top-of-funnel demand creation on Facebook and Instagram.

Learn more →
🎯

Landing Pages & Funnels

Dedicated conversion pages per campaign.

Learn more →

Want the full system? The Lead Gen System bundles all five components into one compounding lead machine.

See the Full Lead Gen System
FAQ

Common questions.

Do I really need enhanced conversions? Isn’t standard tracking enough? ↑
Standard conversion tracking only captures conversions it can see via cookies — and iOS privacy changes mean that’s increasingly less than half your actual conversions. Enhanced conversions use first-party data (hashed email and phone) to match conversions Google couldn’t otherwise see. Without it, Google’s algorithm is making bidding decisions on incomplete data — which means higher costs and worse targeting.
What’s the difference between Looker Studio and Amplitude? ↓
Looker Studio aggregates data from multiple marketing sources (Google Ads, Meta, GHL) into one dashboard focused on campaign performance and spend. Amplitude is a product analytics platform that tracks user behaviour through your website and funnel at a granular level — session recordings, funnel drop-off, cohort analysis. For most clients, Looker Studio is the primary reporting tool. Amplitude is added when deeper funnel analysis is needed.
How do you import offline conversions? ↓
For service businesses, the highest-value conversions often happen by phone or in person — not on a form. We import these back into Google Ads by matching phone call records or CRM-closed jobs to the original ad click via GHL or a CSV upload. Google then uses these signals to optimise campaigns toward your actual customers, not just online form fills.
Can you build on top of my existing GA4 setup? ↓
Yes — we audit what you already have and build on top of it rather than starting from scratch where possible. If there are issues with your existing setup (duplicate events, misconfigured goals, incorrect attribution models) we fix those as part of the audit before adding new tracking layers.
What does GHL trigger link tracking add? ↓
GHL trigger links are unique URLs that fire a workflow trigger when clicked — so you can track exactly which email in a sequence, which SMS, or which review request drove a specific action. Combined with ad attribution, this gives you a complete picture of every touchpoint from first ad click to repeat customer.

Want to know what’s missing from your current tracking setup?

Book a free call — we’ll do a quick audit of your current attribution and show you exactly what data you’re missing.

Book a Free Call

or call: (639) 299-7070

You can’t scale what
you can’t measure.

Let’s build the attribution stack that tells you exactly where every dollar is going — and what to do next.

Let’s Talk — It’s FreeCall (639) 299-7070

No contracts. No pressure. Just clarity.