Lead Gen · Meta Ads

Create demand
before they
start searching.

Meta Ads on Facebook and Instagram reach people earlier in the buying journey. We build awareness, create intent, and retarget warm audiences — so by the time they search Google, your name is already familiar.

Led by a former Google AdOps specialist — full cross-channel strategy across Google and Meta

Facebook & InstagramGHL lead form integrationMeta CAPI setup
Meta Ads — full funnel approach
Top of Funnel — Awareness
Broad prospecting and lookalike audiences — reaching people who match your best customers before they’re actively searching
Facebook & Instagram
Mid Funnel — Consideration
Video views, page engagement, and website visitors — nurturing warm audiences with relevant content and offers
Retargeting
Bottom of Funnel — Conversion
Lead gen ads and retargeting of high-intent visitors — pushing ready-to-buy prospects into your CRM or booking funnel
GHL Integration

Top-of-funnel to
booked lead.

Meta Ads aren’t just awareness — with the right structure they drive direct lead flow. The key is a connected funnel from ad to CRM.

01

Prospecting campaigns

Broad audiences and lookalike targeting built from your best customers. We find people who look like your existing buyers — before they know they need your service.

02

Retargeting sequences

Website visitors, video viewers, and page engagers followed with relevant ads across Facebook and Instagram. Multi-touch sequences that move warm audiences toward a booking.

03

Lead gen ads + GHL integration

Instant lead forms that pre-fill from Facebook profiles — connected directly to GoHighLevel so every lead hits your CRM immediately with automated follow-up triggered.

04

Creative strategy

Static, carousel, and video ad formats tested against each other. We advise on creative direction, write ad copy, and test angles systematically — not just running one ad and hoping.

05

Meta Pixel + CAPI setup

Browser-side Pixel and server-side Conversions API configured in tandem. This bypasses iOS tracking restrictions and dramatically improves attribution accuracy across your Meta campaigns.

06

Monthly optimisation

Audience fatigue monitored, creative refreshed, budget shifted to what’s converting. Monthly report on cost per lead, reach, frequency, and ROAS by campaign.

Pixel, CAPI, then campaigns.

We don’t launch ads before the tracking infrastructure is solid. With iOS privacy changes, CAPI is no longer optional.

01

Tracking setup

Meta Pixel installed via GTM, Conversions API configured server-side, custom events set up for every conversion point — calls, forms, bookings.

02

Audience & creative build

Customer lists uploaded for lookalike generation, retargeting audiences defined, ad creative written and designed per audience and funnel stage.

03

Launch, test, scale

Campaigns go live with a structured test-and-scale approach — multiple creative angles tested, winners scaled, losers cut fast. Monthly optimisation report.

A powerful channel.
No fabricated numbers.

Our Meta Ads approach

We run Meta Ads for clients and we’re honest about what it takes to make them work.

Facebook AdsInstagram AdsMeta CAPIGHL Integration
“Meta Ads work differently to Google Ads — you’re interrupting people, not capturing them mid-search. Success requires the right creative, the right audience, and a funnel that converts the click. We build all three.”
📱
Facebook & Instagram campaigns actively managed
🔗
GHL CRM connected — every lead hits your pipeline instantly
📊
CAPI configured for accurate attribution despite iOS privacy changes

Meta Ads work better
alongside these.

Meta creates demand upstream. Google Search captures it at the bottom. Together they cover the full buying journey.

Want the full system? The Lead Gen System bundles all five components into one compounding lead machine.

See the Full Lead Gen System

Common questions.

Are Meta Ads right for my local service business?
It depends on your service and average job value. Meta Ads work best for services with a considered purchase cycle — where people might see an ad, think about it, then search later. For emergency or high-urgency services, Google Search Ads are usually the better starting point. We’ll advise honestly in the strategy call.
How do Meta Ads work without cookies?
Meta’s Conversions API (CAPI) sends conversion events directly from your server to Meta — bypassing browser-based tracking that iOS privacy changes disrupted. Combined with the Pixel, CAPI gives Meta accurate signal data to optimise campaigns and attribute conversions correctly. We set this up on every account.
What kind of creative works best?
It varies by industry, but authentic content that shows real results, real work, or real customers typically outperforms polished studio creative for local service businesses. We advise on creative direction based on your category and help you produce or source the right assets.
Can Meta Ads send leads directly into GoHighLevel?
Yes — this is one of the cleanest integrations available. Meta’s instant lead forms connect directly to GHL via webhook so every lead lands in your pipeline the moment the form is submitted, with automated follow-up triggered immediately. Speed-to-lead is critical for service businesses.

Not sure if Meta Ads fit your business?

Book a free call — we’ll give you an honest assessment of whether Meta makes sense for your category and budget.

Book a Free Call

or call: (639) 299-7070

Create demand before
your competitor even shows up.

Meta Ads reach buyers before they search. Let’s talk about whether it’s the right channel for you.

No contracts. No pressure. Just clarity.