Learn how AI & modern
marketing actually
grows your business.
No fluff. No theory. Real frameworks, real case studies, and real results — from the people who run these systems every day for Saskatchewan businesses.
Where Saskatchewan business owners come to get smarter about marketing.
Most marketing education is built for marketers. AltX Academy is built for business owners — the people writing the cheques, making the decisions, and trying to figure out what actually works.
We teach what we actually do. Every guide, case study, and lesson comes from running real campaigns for real businesses across Saskatchewan. No borrowed theory, no generic advice.
- How to evaluate whether your current marketing is actually working
- Which AI tools are genuinely useful vs hype
- How to read your own data and make better decisions
- What a proper marketing system looks like and how to build one
- How to stop being dependent on a single channel or agency
Free Guides & Frameworks
Deep-dive guides on Google, AI tools, ads, SEO, and automation — written for people who run businesses, not agencies.
Real Case Studies
Actual results from actual Saskatchewan businesses — with the numbers, the strategy, and the specific systems used to get there.
AI & Tech Explainers
Plain-language breakdowns of AI tools, what they actually do, and how to use them without a technical background.
Expert Sessions Coming Soon
Live and recorded training sessions with the AltX team — tactical, practical, and specific to what Saskatchewan businesses actually face.
Four types of content.
One goal: make you sharper.
Everything is free. Everything is practical. Everything is written by people who run these systems, not people who write about running them.
How-to Guides & Frameworks
Step-by-step guides on building marketing systems — Google setup, CRM automation, AI tools, ad campaigns. Designed to follow, not just read.
Real Results, Real Numbers
Deep-dives into actual client campaigns — what we built, what happened, what we'd do differently. No vanity metrics, no vague "improved performance."
Weekly Marketing Intelligence
What's changing in Google, AI, and paid advertising — and what it means for your business. Updated weekly, relevant to Saskatchewan businesses specifically.
Expert Training Sessions
Live and recorded sessions with the AltX team — tactical workshops, Q&As, and walkthroughs on specific marketing challenges and tools.
Start here.
From zero to dominant local brand: How AtlasHC went from no online presence to 26× ROAS in 18 months.
We built the entire marketing system from scratch — Google Local Services Ads, Local SEO, review engine, AI receptionist, and CRM automation. Here's exactly what we did, what it cost, and what it returned.
Read the full case study →What is an AI Receptionist and does your business actually need one?
Plain-language breakdown of AI voice agents — what they can and can't do, what they cost, and the three questions to ask before you buy one.
The C × AOV × F formula: The only revenue equation your business needs to understand.
Most businesses can only move one lever. This guide shows you how to move all three — and why improving frequency is the highest-leverage thing most local businesses aren't doing.
Google Local Services Ads explained for Saskatchewan trades businesses.
GLSA puts you above everything on Google and you only pay when a customer contacts you. Here's how the verification works, what it costs, and how to set it up.
Join us in Saskatoon.
Find what's relevant to your business.
Every topic is covered from a business owner's perspective — not a marketer's.
Get smarter about
marketing every week.
One email. Practical insights on AI, Google, ads, and what's actually working for Saskatchewan businesses right now. No fluff. Unsubscribe anytime.
No spam. No selling your info. Just practical marketing intelligence, once a week.
AltX Media is Saskatchewan's marketing systems agency. We run the same systems we teach — every guide in the Academy comes from live campaigns.
Taught by the people who actually run the campaigns.
AltX Academy is the education arm of AltX Media. Everything we publish here is drawn from real work — real ad accounts, real clients, real Saskatchewan businesses growing month over month.
We teach because we think more business owners should understand how this stuff works. Not to do it themselves necessarily, but to make better decisions about it.
Ready to put this into practice?
Book a free strategy call and see how AltX Media applies these systems to your specific business.