Alt Academy
What business school skips, Saskatoon owners teach for free.you bet...
Marketing, leadership, mindset, legal, accounting, hiring — one department at a time, taught by real practitioners. Free to start.
support group
Saskatoon leaders, giving back.
A growing network of local business leaders who volunteer their time to answer questions from newer owners. No pitch, no retainer — just people who've been there.
More faces joining soon and more contributors are on the way.
why this exists
Saskatoon business owners deserve better than guesswork.
We keep meeting owners doing real revenue who were never taught the fundamentals — unit economics, leadership, marketing, hiring, the basics that quietly make or break a business. That's not a gap they created. It's one nobody closed for them.
Alt Academy is how we close it — for free, from people who actually do the work, for the community we're part of. Not a lead-gen funnel dressed up as education. A place for Saskatoon to get better, together.
what is this
A gateway, not a blog.
Free content organized by department, each one shaped by real Saskatoon practitioners contributing what they know — not a company blog optimized to rank.
Articles
See all articles →
Leadership & MindsetWhy Great Leaders Don't Have All the Answers
Leadership is learning. Delegation is trust. Systems make both scalable.
Marketing & BrandingYour Product Isn't the Moat. Your Culture Is.
A café question from a Nikhil Kamath podcast, and what it means for anyone opening beside a bigger competitor.
Marketing & BrandingMarketing Is the Most Important Department in Your Business
Perception sets your price. Everything else just has to be good enough to justify it.
AI in BusinessWhat is an AI Receptionist?
What it costs, what it can't do.
Business & Unit EconomicsThe C × AOV × F Formula
The only revenue equation you need to understand.
Marketing & BrandingGoogle Local Services Ads, Explained
How it works, what it costs, how to set it up.
Case Studies
browse by department
Ten departments. One gateway.
Departments marked open are looking for a Saskatoon contributor.
Marketing & Branding
Ads, funnels, and the brand behind them — why it's a growth lever, not decoration.
Contributors: Chandra, Gia Cat Nguyen, Lucas DegelmanTech
The tools, platforms, and technical decisions behind how the business actually runs.
Contributors: Chandra, Gia Cat Nguyen, Lucas DegelmanAI in Business
Which AI tools are genuinely useful — and which are hype.
Contributors: ChandraLeadership & Mindset
Leading your team and your own head as the business grows.
Contributors: Tobie HainstockHealth & Wellness
Running a business without running yourself into the ground.
Contributors: Alecia Iwanchuk, Jelena MlinarevicBusiness & Unit Economics
Reading your own numbers and making better decisions.
Contributors: ChandraInvestments & Finance
Raising capital, managing cash, and investing it well as the business grows.
Contributors: Jose Alison, Krishna A, Mitch BrushettLegal & Compliance
The basics every owner should know before they get burned.
Open — become a contributor →Accounting & Bookkeeping
Keeping the books straight and the taxman happy.
Contributors: Lisshandane SelvarajahProcess & Operations
Systems so the business runs without you in every seat.
Open — become a contributor →community
Already part of the conversation?
The Saskatoon Startup Club is a active Facebook group of local founders and owners trading advice in real time. Alt Academy and the Startup Club aren't competing — join both.
in person
Alt Academy Meetups.
The same free education, off the page. Casual, in-person meetups for Saskatoon business owners — rotating hosts, rotating departments, no pitch and no retainer required to show up. Coffee & Ads was the first; more are on the way, and any contributor can host one.
live events
Join us in Saskatoon.
Coffee & Ads — Saturday, June 27, 10:00–11:00 AM, Saskatoon. Free, 10 spots only.
Ready to get started?
or, if you'd rather talk your specific business directly, book a free call with AltX Media