about

Chandra cut his teeth running Google Ads and LinkedIn Ads accounts long before most agencies knew what a Quality Score was — turning ad spend into pipeline for businesses that couldn't afford to guess. That obsession with making the numbers actually work became AltX Media, and later AtlasHC, which he built from zero alongside Chastin Wilcox and Mackenzie Barlas into one of Saskatoon's most recognized local brands — proof that three people with the right playbook can outwork a marketing department ten times their size.

Now he's chasing something bigger: turning Saskatoon's business community from a bunch of strangers competing in silence into an actual ecosystem — owners who share what's working, help each other past the stuff nobody teaches you, invest in one another, and do business with each other first. Alt Academy and the support group aren't a side project. They're the first organized push to make that ecosystem real on purpose, instead of hoping it happens by accident.

articles

Your Product Isn't the Moat. Your Culture Is.

A café question from a Nikhil Kamath podcast, and what it means for anyone opening beside a bigger competitor.

Marketing Is the Most Important Department in Your Business

Perception sets your price. Everything else just has to be good enough to justify it.

What is an AI Receptionist?

What it costs, what it can't do.

The C × AOV × F Formula

The only revenue equation you need to understand.

Google Local Services Ads, Explained

How it works, what it costs, how to set it up.

reels

Reels coming soon.

podcast appearances

Podcast appearances coming soon.

courses