Google Search Ads · Saskatoon
The ad math most
specialists get wrong.
Managed Google Search Ads for Saskatoon & Saskatchewan businesses — built for booked jobs, not vanity clicks.
Five numbers. One question. It trips up most paid-ads "experts" — because two of those numbers are traps. Take the 60-second test →, then run your own campaign through it.
Led by a former Google AdOps specialist — thousands of North American accounts managed.
Quick — what's the ROAS?
The traps: impressions and leads don't touch ROAS — and the revenue must be closed sales, not Google's "conversion value." Most specialists quote you the inflated in-platform number.
Now the line nobody runs.
12× revenue looks unreal. But ROAS isn't profit. Drag your margin — watch what you'd actually keep.
At 25% margin your break-even is 4× — anything under that loses money on every click. The number that runs your business is profit, not the ROAS your dashboard brags about.
the track record
Not clicks. Not impressions.
Leads and revenue.
what we handle
Everything that makes
Search Ads actually work.
Most campaigns underperform because of poor structure, weak conversion tracking, or bad keyword strategy. We fix all three before spending a dollar.
Campaign architecture
Campaign architecture
Built around buyer intent — not just a keyword list. Separate campaigns per service, per audience, per buying stage so budget goes where it converts.
Keyword strategy
Keyword strategy
Deep research into what your customers actually type. High-intent terms, long-tail opportunities, competitor gaps — and a tight negative list to kill wasted spend from day one.
Ad copy & extensions
Ad copy & extensions
Headlines and descriptions tested monthly. Callouts, sitelinks, call and location extensions — every asset configured to lift click-through and Quality Score.
Bid strategy & budget
Bid strategy & budget
Smart bidding targeting cost-per-lead, not just clicks. Budget adjusted monthly based on what's converting — not set-and-forget.
Enhanced conversion tracking
Enhanced conversion tracking
Every call and form tracked via GTM and gtag. Enhanced conversions send first-party data back to Google so the algorithm optimises toward real customers, not just clicks.
Monthly optimisation
Monthly optimisation
Search-term reports reviewed and actioned. Underperformers paused, bids adjusted, and a plain-language report — what spent, what returned, what's next.
a note on tracking
The algorithm only learns from what you let it see.
Google's Smart Bidding is a feedback machine: it pours budget toward whatever you tell it is a conversion. Wire that signal through gtag or GTM wrong — fire on every page load, count a click as a sale, or skip Enhanced Conversions — and the AI optimises hard toward the wrong people. Garbage in, budget out.
Do it right and the opposite compounds. Clean, server-side conversions with first-party data feed the model real buyers, so every dollar teaches it to find the next one. Most accounts we inherit are optimising toward noise.
the process
Built to perform from day one.
Audit existing campaigns
If you've run ads before, we start with a full audit — wasted spend, conversion gaps, structural issues. You see exactly why previous campaigns underperformed.
Build the tracking foundation
GTM installed, enhanced conversions configured, call tracking set up. We don't spend a dollar on ads until every conversion is measured correctly.
Launch, optimise, scale
Campaigns go live with clean structure. Monthly optimisation cycles — cutting what doesn't work, scaling what does, reporting on every dollar.
the proof
26× return. Saskatoon market.
"We'd burned money on ads before and had nothing to show. AltX rebuilt the whole setup — tracking, structure, targeting. The 26× ROAS wasn't a fluke."
AtlasHC · Google Search Ads · Enhanced Conversions · Call Tracking · GLSA
part of the lead gen system
Search Ads work better
alongside these.
YouTube & PMax
Reach buyers before they search — across the entire Google ecosystem.
Learn more →Meta Ads
Top-of-funnel demand creation feeding your Search Ads with warmer audiences.
Learn more →Landing Pages & Funnels
Dedicated conversion pages per campaign — ads are only as good as where they land.
Learn more →BI Reporting & Attribution
Know exactly which ad drove which lead — and scale what works.
Learn more →Want the full system? See the complete Lead Gen System →
search ads questions
The stuff people ask.
Why were my previous Google Ads so expensive?+
What's a realistic cost per lead for my service?+
How long until Google's algorithm starts performing well?+
Do I need a landing page or can I use my homepage?+
Do I own the Google Ads account?+
Your competitor is at the top of Google right now. The few who fix their math first are the ones who stay there.
Let's find your wasted spend.
Start with a conversation →or call (639) 299-7070 — no contracts, no pressure, just clarity.