Capture buyers
the moment
they search.
Google Search Ads put your business in front of high-intent buyers at the exact moment they're ready to call. Bottom-of-funnel, highest conversion rate, fastest path to a booked job.
Led by a former Google AdOps specialist — thousands of North American accounts managed
Numbers that matter.
Not clicks. Not impressions. Actual leads and revenue, attributed back to the campaigns that drove them.
Everything that makes
Search Ads actually work.
Most campaigns underperform because of poor structure, weak conversion tracking, or bad keyword strategy. We fix all three before spending a dollar.
Campaign architecture
Built around buyer intent — not just a keyword list. Separate campaigns per service, per audience, per buying stage so budget goes where it converts.
Keyword strategy
Deep research into what your customers actually type. High-intent terms, long-tail opportunities, competitor gaps — and a tight negative keyword list to eliminate wasted spend from day one.
Ad copy & extensions
Headlines and descriptions tested monthly. Callouts, sitelinks, call extensions, location extensions — every asset configured to maximise click-through rate and Quality Score.
Bid strategy & budget
Smart bidding targeting cost-per-lead, not just clicks. Budget adjusted monthly based on what’s converting — not set-and-forget.
Enhanced conversion tracking
Every call and form submission tracked via GTM and gtag. Enhanced conversions send first-party data back to Google so the algorithm optimises toward real customers, not just clicks.
Monthly optimisation
Search term reports reviewed and actioned. Underperforming ads paused. Bids adjusted. Monthly plain-language report — what spent, what returned, what’s next.
Built to perform from day one.
Audit existing campaigns
If you’ve run ads before, we start with a full audit — wasted spend, conversion gaps, structural issues. You see exactly why previous campaigns underperformed.
Build tracking foundation
GTM installed, enhanced conversions configured, call tracking set up. We don’t spend a dollar on ads until every conversion is measured correctly.
Launch, optimise, scale
Campaigns go live with clean structure. Monthly optimisation cycles — cutting what doesn’t work, scaling what does, reporting on every dollar.
26× return. Saskatoon market.
Every dollar put into Google Ads came back 26 times over in booked revenue.
“We’d burned money on ads before and had nothing to show. AltX rebuilt the whole setup — tracking, structure, targeting. The 26× ROAS wasn’t a fluke.”
Search Ads work better
alongside these.
YouTube & PMax
Reach buyers before they search — across the entire Google ecosystem.
Learn more →Meta Ads
Top-of-funnel demand creation feeding your Search Ads with warmer audiences.
Learn more →Landing Pages & Funnels
Dedicated conversion pages per campaign — ads are only as good as where they land.
Learn more →BI Reporting & Attribution
Know exactly which ad drove which lead — and scale what works.
Learn more →Want the full system? The Lead Gen System bundles Search Ads with YouTube, Meta, Landing Pages, and BI Attribution into one compounding machine.
See the Full Lead Gen SystemSearch Ads questions.
See what Search Ads could do for your business.
We’ll audit your current setup or build you a realistic projection from scratch — free, no obligation.
Book a Free Callor call: (639) 299-7070
Your competitor is at the
top of Google right now.
Let’s find out what it would take to put you there instead.
No contracts. No pressure. Just clarity.