Free Tool · Self-Audit
Are You Ad-Ready?
24-point self-audit for local businesses. Check each item honestly — not planned or "kind of" done. Your score tells you whether ads will work for you right now, or whether foundation work comes first.
01
Local Presence
0/4
Google Business Profile is claimed and verified
You can log in and manage it yourself
Business name, address & phone are identical everywhere
Website, GBP, Facebook, directories — exact match
GBP has photos, hours, services, and a description
Not just name and phone — fully filled out
Listed on at least 3 local directories
Yelp, Yellow Pages, BBB, or industry-specific ones
02
Reviews & Reputation
0/4
You have 20+ Google reviews
Fewer than 10 hurts trust before ads even run
Your rating is 4.0 stars or above
You actively ask customers for reviews
A system, link, or process — not just hoping
You respond to reviews — good and bad
03
Local SEO Basics
0/4
Your website mentions your city and neighbourhood
Not just buried in the footer
Each page has a clear title and description
What Google shows in search results
Your site is indexed — you appear when you Google yourself
You have at least one page per main service
Not everything crammed onto one homepage
04
Website
0/4
Site loads fast on mobile
Test it on your phone — would you wait for it?
Your phone number is clickable on mobile
It's clear within 5 seconds what you do and where
No confusion, no guessing
The site has an SSL certificate (https://)
No "Not Secure" warning in the browser
05
Lead Gen & Conversion
0/4
There's one clear action you want visitors to take
Call, book, fill a form — one thing, not five
A contact form or booking link is easy to find
Not buried three clicks deep
You follow up with leads within 24 hours
Speed wins — most businesses don't do this
You know roughly where most of your leads come from
Referral, Google, social — even roughly
06
Ads Readiness
0/4
You have a monthly budget in mind for ads
"I don't know" isn't ready — even a rough number works
You know what a new customer is worth to you
Average job value or lifetime value
Someone will respond when the leads come in
Ads without follow-up is money down the drain
You're willing to test and give it at least 60 days
Ads need time to learn — no overnight miracles