Free Tool · Paid Ads
The 60-Second ROAS Test
Five numbers. One question. It trips up most paid-ads specialists — because two are traps. Run your own campaign through it and find out what you're actually earning.
the 60-second ROAS test
Your turn
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Quick — what's the ROAS?
×
Ad spend isn't given — derive it: 1,000 clicks × $4.00 CPC$4,000
ROAS = actual revenue ÷ ad spend = $48,000 ÷ $4,00012×
The traps: impressions and leads don't touch ROAS — and the revenue must be closed sales, not Google's "conversion value." Most specialists quote you the inflated in-platform number.
Spend
$4,000
CTR
2%
CPL
$40
CAC / CPA
$160
Close rate
25%
ROAS
12×
Now the line nobody runs.
12× revenue looks unreal. But ROAS isn't profit. Drag your margin — watch what you'd actually keep.
Break-even ROAS
4×
Profit on ad spend
3×
At 25% margin your break-even is 4× — anything under that loses money on every click. The number that runs your business is profit, not the ROAS your dashboard brags about.